By valuing customer privacy, small businesses can not only meet legal requirements, but also build trust with customers, increase customer loyalty, and improve overall business growth.
Protecting Customer Privacy: The Key to Building Trust
In today’s digital age, customers are increasingly concerned about the security and privacy of their personal information. As a small business owner, it is crucial to understand the importance and business opportunities of valuing customer privacy and implementing best practices to protect it.
- 80%
- of UK Consumers Concerned About How Their Data Is Used
- 39%
- of customers read privacy policies to assess a company
- 67%
- of consumers review a companies privacy principles from reviews
- 1571
- total GDPR fines issues in the UK, with the largest of £22M to British Airways
“Arguing that you don’t care about the right to privacy because you have nothing to hide is no different than saying you don’t care about free speech because you have nothing to say.”